E L L A R A Ypersonal brand consultant
About
Best childhood memories with my sister (right).
CHILDHOOD
Born and raised in the majestic mountains of Tienshan in Almaty (Kazakhstan) I lived far away from the big city in a tiny village solely created for the astrophysicists and their families working and living there.
Growing up with an astrophysicist as a father and a teacher, musician and artist as a mother I got a wide range of world views, scientific thinking, and creativity input that fueled my curiousity about the world and people.
Spending most of my time in nature with my best friend (my sister) I loved exploring every detail,
every sound, every scent. The vast untouched landscapes of the nature surrounding me gave me a sense
of freedom that I never would forget and always would strive for.
In 1992, my family and I moved to Germany after the collapse of the Sowjet Union which had a big impact on me.
BECOMING AN ARTIST
In Kazakhstan my sister and I used to sing and dance to my mother playing her Accordion while she sang old russian love balads.
We used to sing in harmonies a lot which gave
me a sense of what good music sounds like.
My mom made sure we had a private piano
teacher which was the first time I feel in love
with the piano. It was an old black, slightly out
of tune piano with heavy wooden keys.
In my loneliness and attempt to escape from the pain of racism and discrimination I was going through at school
in Germany, I started developing skills and my knowledge by reading the entire city library as I knew I was only
going to survive this if I was smart and skilled.
In Germany, I waited years for a piano while I finished my music school degree in Accordion.
When I had the piano keys under my hands, I started practicing 5 hours a day, classics, modern, Jazz,
and soon started to compose my first instrumental pieces at the age of 11.
I started writing lyrics and pop-soul songs that I would record on Cassettes.
I loved writing stories, and novels. Soon I won an award in writing and decided to publish my story to
several magazines and newspapers and earn money for the first time at the age of 12.
My second love is drawing, painting, sculpting, designing, and creating art from any material that I get my hands on.
In early childhood, I developed my skill in thousands of hours of practice and found my own voice and style and
became the artist that I was meant to be.
In school, I joined the pro art course and learned even more about the endless possibilities to create
and because my teacher loved everything I did I had the freedom to develop the most complex art pieces.
My teacher and students soon started to battle who would bid more for my art to buy it.
But I was too attached to my art and since my business mindset wasn´t even born yet - I never sold anything.
The first time I got in touch with branding was in that professional art course. I loved the idea of fusing the essence
of a company into a little icon or logo that would speak volumes about this brand.
I loved the idea of building a brand that would serve people on the highest levels.
I started to expand my knowledge and skills in design and branding in the coming years.
CAREER + PERSONAL LIFE
I decided to study musicology and linguistics.
I studied Southeast Asian languages: Indonesian, Thai, Vietnamese, Tagalog.
During studies, I worked as an editor and translator in an international publishing company
in Frankfurt/Main, Germany. The insights and editing skills I gained about how a magazine
is created, edited, branded, printed, published, and advertised gave me new ideas and goals for
my own businesses.
After I finished my Bachelor in Musicology and Linguistics - while I became a single mother of 2 -
I decided to take a really BIG leap and become an entrepreneur.
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Copyright 2023, All Rights Reserved.
ELLA RAY | BRAND CONSULTING
About
*Best childhood memories with my sister (right).
CHILDHOOD
Born and raised in the majestic mountains
of Tienshan in Almaty (Kazakhstan) I lived
far away from the big city in a tiny village
solely created for the astrophysicists and
their families working and living there.
Growing up with an astrophysicist as a
father and a teacher, musician and artist
as a mother I got a wide range of world
views, scientific thinking, and creativity
input that fueled my curiousity about
the world and people.
Spending most of my time in nature with
my best friend (my sister) I loved exploring
every detail, every sound, every scent.
The vast untouched landscapes of the
nature surrounding me gave me a sense
of freedom that I never would forget and
always would strive for.
In 1992, my family and I moved to Germany
after the collapse of the Sowjet Union
which had a big impact on me.
BECOMING AN ARTIST
In my loneliness and attempt to escape
from the pain of racism and discrimination
I was going through at school in Germany,
I started developing skills and my knowledge
by reading the entire city library as I knew
I was only going to survive this if I was
smart and skilled.
In Germany, I waited years for a piano
while I finished my music school degree in Accordion.
When I had the piano keys under my hands,
I started practicing 5 hours a day, classics, modern, Jazz, and soon started to compose
my first instrumental pieces at the age of 11.
I started writing lyrics and pop-soul
songs that I would record on Cassettes.
I loved writing stories, and novels.
Soon I won an award in writing and
decided to publish my story to
several magazines and newspapers
and earn money for the first time at
the age of 12.
My second love is drawing, painting,
sculpting, designing, and creating art
rom any material that I get my hands on.
In early childhood, I developed my skill in
thousands of hours of practice and found
my own voice and style and became the
artist that I was meant to be.
In school, I joined the pro art course and
learned even more about the endless
possibilities to create and because my
teacher loved everything I did I had the
freedom to develop the most complex
art pieces.
My teacher and students soon started to
battle who would bid more for my art to
buy it.
But I was too attached to my art and since
my business mindset wasn´t even born yet
- I never sold anything.
The first time I got in touch with branding
was in that professional art course. I loved
the idea of fusing the essence of a company
into a little icon or logo that would speak
volumes about this brand.
I loved the idea of building a brand that
would serve people on the highest levels.
I started to expand my knowledge and skills
in design and branding in the coming years.
CAREER + PERSONAL LIFE
I decided to study musicology and linguistics.
I studied Southeast Asian languages:
Indonesian, Thai, Vietnamese, Tagalog.
During studies, I worked as an editor and
translator in an international publishing
company in Frankfurt/Main, Germany.
The insights and editing skills I gained about
how a magazine is created, edited, branded,
printed, published, and advertised gave me
new ideas and goals for my own businesses.
After I finished my Bachelor in Musicology
and Linguistics - while I became a single
mother of 2 - I decided to take a really
BIG leap and become an entrepreneur.
I started my first two online businesses as
an independent singer-songwriter and
artist mentor for singer-songwriters
in 2018.
When I noticed how my kids were not at
all well treated in kindergarden and school
(discriminated against, bullied and abused)
and how the school system was destryoing
their self-worth and creativity I decided to
give up on the traditional schooling
system once and for all.
I left Germany in 2021 to become a digital
nomad during the Pandemic. I decided to
homeschool my kids according to their gifts
and passions and help them build their
own businesses.
In 2022, I added my third passion business
and became a Personal Brand Consultant
after coaching for over 20 years.
I believe with branding I can help create something of value that lasts for centuries,
that will help businesses even if I have left
this world.
I decided to share my knowledge and
expertise with coaches and consultants
as I believe they are the future for a
better world.
In the past 4 years of being a serial
entrepreneur, I developed skills in graphic
design, web and funnel design, personal
style, color analysis, copywriting.
I am on a mission to help 8 billion
people through female coaches.
I dedicate my life and deliver excellence
to your feet.
Creating a beautiful world one coach at a time.
Copyright 2023, All Rights Reserved.
ELLA RAY | BRAND CONSULTING