In my loneliness and attempt to escape
from the pain of racism and discrimination
I was going through at school in Germany,
I started developing skills and my knowledge
by reading the entire city library as I knew
I was only going to survive this if I was
smart and skilled.
In Germany, I waited years for a piano
while I finished my music school degree in Accordion.
When I had the piano keys under my hands,
I started practicing 5 hours a day, classics, modern, Jazz, and soon started to compose
my first instrumental pieces at the age of 11.
I started writing lyrics and pop-soul
songs that I would record on Cassettes.
I loved writing stories, and novels.
Soon I won an award in writing and
decided to publish my story to
several magazines and newspapers
and earn money for the first time at
the age of 12.
My second love is drawing, painting,
sculpting, designing, and creating art
rom any material that I get my hands on.
In early childhood, I developed my skill in
thousands of hours of practice and found
my own voice and style and became the
artist that I was meant to be.
In school, I joined the pro art course and
learned even more about the endless
possibilities to create and because my
teacher loved everything I did I had the
freedom to develop the most complex
art pieces.
My teacher and students soon started to
battle who would bid more for my art to
buy it.
But I was too attached to my art and since
my business mindset wasn´t even born yet
- I never sold anything.
The first time I got in touch with branding
was in that professional art course. I loved
the idea of fusing the essence of a company
into a little icon or logo that would speak
volumes about this brand.
I loved the idea of building a brand that
would serve people on the highest levels.
I started to expand my knowledge and skills
in design and branding in the coming years.