E L L A R A Y

HOLISTIC BRAND CONSULTING

BRAND AUDIT

who needs it

Female leaders who want to expand into a global brand online and offline through social media and a professional web presence.

Female leaders who want to expand into a

global brand online and offline through social

media and a professional web presence.

Oh my gosh! Thank you so much!

Parts of this felt brutal but it’s exactly what I needed.

It was very helpful.

ASHLEY PARISEAU

Relationship Coach

what you get

AVAILABLE FULL IN-DEPTH BRAND AUDITs

- Voice Audit

- Podcast Audit

- Closet Audit

- Social media Audit (1 platform)

- Blog Audit

- Funnel/website Audit

- Course/webinar Audit

I will uncover major branding and marketing mistakes and give professional guidance

on how to improve and achieve your expressed goals.

After filling out a questionnaire, a Zoom call is included to go deeper

on essential aspects of your business and your goals.

The analysis covers the following areas:

- brand identity and design

- vocal image

- personal style and image

- brand sound

- marketing

- sales strategy

Your audit will be delivered in a Zoom call of 60 minutes where we can go

over everything and you can ask questions to know how to implement my recommendations, creative ideas, and tips.

The Zoom session can be recorded and send to you for

future reference.

Alternatively, I can also send you the video audit for you

to watch at your convenience.


AVAILABLE FULL IN-DEPTH BRAND AUDITs

- Voice Audit

- Podcast Audit

- Closet Audit

- Social media Audit (1 platform)

- Blog Audit

- Funnel/website Audit

- Course/webinar Audit

I will uncover major branding and marketing

mistakes and give professional guidance

on how to improve and achieve your

expressed goals.

After filling out a questionnaire, a Zoom call

is included to go deeper on essential aspects

of your business and your goals.

The analysis covers the following areas:

- brand identity and design

- vocal image

- personal style and image

- brand sound

- marketing

- sales strategy

Your audit will be delivered in a Zoom call of 60 minutes where we can go over everything and

you can ask questions to know how to implement

my recommendations, creative ideas,

and tips.

The Zoom session can be recorded and send to

you for future reference.

Alternatively, I can also send you the video audit

for you to watch at your convenience.

CHOOSE YOUR OPTIONS

BY CLICKING ON THE BUTTON BELOW.

CHOOSE BETWEEN OPTIONS BY CLICKING

ON THE BUTTON BELOW

starts at $297


Ella waaaauuwwww, you delivered so much value.

I look forward to implementing everything!

AMAYRA MORALES

Ayurveda Health Coach

why you need it


Major Benefits of an Audit

Understanding Your Audience:

Understanding your audience's preferences, interests, and behaviors is crucial as it forms the foundation for tailoring your content and engaging effectively with them.

Performance Evaluation:

Evaluating your performance allows you to gauge your current efforts' effectiveness and identify what is working and what needs improvement.

Consistency and Branding:

Ensuring consistency in your brand's internal and external (visual) identity, tone, and messaging across all platforms reinforces brand recognition and strengthens your overall brand presence. The most important part is to identify your unique differentiator and find effective ways to communicate that to attract dream clients.

Identifying Strengths and Weaknesses:

Identifying the strengths and weaknesses in your current strategy helps you capitalize on successful areas and address any shortcomings.

Setting Clear Goals:

Setting clear and realistic goals for future growth and improvement becomes more effective when based on a baseline assessment of your current performance. It also allows me to future-pace and give you advice that will ensure a future-proof strategy.

Optimizing Content Strategy:

Analyzing performance allows you to refine your strategy, creating more engaging and relevant content for your audience to attract your dream clients, repell your Anti-Avatar, and increase client retention and brand loyalty.

Competitive Analysis:

Benchmarking your performance against competitors helps you gain valuable insights

and adjust your approach accordingly to stay competitive.

ROI:

Evaluating the Return-on-Investment of your efforts ensures you allocate your time

and budget more efficiently.

Improved Customer Service:

Identifying and addressing customer service issues ensures a positive user experience

and enhances your brand reputation.

Identifying Opportunities:

Spotting untapped growth opportunities can lead to strategic expansion of your business ensuring an increase of income and multiple streams of income.

Risk Mitigation:

Addressing potential risks, such as outdated information or inappropriate strategies and tactics, helps maintain a professional and reputable online presence.

Adapting to Trends and Algorithm Changes:

Staying informed about current trends and shift in your industry and algorithm changes allows you to adjust your strategy and stay relevant.


Professional Image:

An audit helps maintain a professional and polished image online and offline, enhancing your credibility and trustworthiness with your audience.

Enhanced Visual Appeal:

Optimizing the visual elements of content will make your content more attractive and eye-catching, recognizable, and memorable leading to increased engagement and shares as well as much greater brand loyalty.

Better Storytelling:

An audit can assess how effectively your visuals, design elements, and copy contribute to telling your brand story, making it more compelling and relatable to your audience.

Improved User Experience:

A well-designed presence provides a seamless and enjoyable user experience, making it easier for your clients to navigate and interact with your business.

Optimized Call-to-Action (CTA) Placement:

Evaluating the placement and design of CTAs on all platforms will lead to more effective and persuasive calls-to-action, encouraging prospects to take desired actions.

Mobile Responsiveness:

Ensuring that your design is responsive and optimized for mobile devices is crucial, as a significant portion of users access everything through their mobile phones.

Identifying Design Flaws:

Detecting and rectifying design flaws on all your material will improve engagement and user satisfaction, preventing potential user frustrations and increasing overall performance and brand image.

Accessibility and Inclusivity:

The audit will evaluate the design for accessibility considerations, making your content more inclusive and accommodating to your dream audience.

Visual Hierarchy and Content Organization:

The audit will optimize the visual hierarchy and content organization of your material, making it easier for users to find relevant information and engage with your content.

Competitive Advantage:

Benchmarking your brand against competitors can reveal opportunities to stand out in a crowded marketplace and gain a competitive edge to expand into a global brand.

Authenticity and Uniqueness:

Your personal style and voice are integral to your brand's authenticity. Analyzing and understanding these elements ensures that your brand reflects who you truly are as a female leader, allowing you to embrace your uniqueness and stand out.

Consistency in Communication:

Identifying and defining your personal voice enables you to maintain consistent communication across all channels. Consistency in tone, language, and communication style builds trust with your dream audience and reinforces your brand.

Connecting with Your Audience:

Your personal style and voice are powerful tools to connect emotionally with your audience. When your audience can relate to your authentic self, they are more likely to engage with your content and feel a deeper connection to your coaching services.

Building a Strong Personal Brand:

Your brand is closely tied to your expertise and reputation. The analysis helps you refine your brand identity, emphasizing your strengths and values, which will lead to increased credibility, influence, and global impact in your niche.

Cohesive Storytelling:

Your personal style and voice significantly impact how you convey your journey, experiences, and insights. A well-defined analysis enables you to craft more compelling and relatable stories that resonate with your audience and inspire them to take action.

Cohesive Visual and Verbal Communication:

Aligning your personal style and voice with your visual brand elements creates a cohesive and holistic brand experience. This synergy enhances brand recognition and leaves a lasting impression on your audience.

Attracting Ideal Clients:

Understanding and showcasing your authentic self through your personal style and voice can attract clients who resonate with your values and approach. It helps you attract more of your ideal clients and foster stronger relationships.


Prevention of Vocal Disorders:

Through the audit, potential vocal health issues will be uncovered and reduce the risk of developing vocal disorders, such as nodules, polyps, or vocal cord injuries that are harder to heal once the are chronic.

Confidence and Empowerment:

A thorough analysis will boost your confidence in expressing yourself authentically. Embracing your personal style and voice empowers you to own your expertise and speak with authority in your niche.

Long-Term Brand Loyalty:

Building a personal brand with a strong, authentic voice fosters long-term brand loyalty. Clients who connect with your genuine personality are more likely to stay engaged, refer others, and become brand advocates.

Adaptability and Growth:

As your business evolves, your personal style and voice will evolve as well.

Continuously analyzing and adapting these aspects ensures that your brand remains relevant, adaptable, and in tune with your audience's changing needs.


Major Benefits of an Audit

Enhanced Visual Appeal:

Optimizing the visual elements of content will

make your content more attractive and eye-

catching, recognizable, and memorable leading

to increased engagement and shares as well

as much greater brand loyalty.

Better Storytelling:

An audit can assess how effectively your visuals,

design elements, and copy contribute to telling

your brand story, making it more compelling

and relatable to your audience.

Improved User Experience:

A well-designed presence provides a seamless

and enjoyable user experience, making it easier

for your clients to navigate and interact with

your business.

Optimized Call-to-Action (CTA) Placement:

Evaluating the placement and design of CTAs

on all platforms will lead to more effective and

persuasive calls-to-action, encouraging prospects

to take desired actions.

Mobile Responsiveness:

Ensuring that your design is responsive and

optimized for mobile devices is crucial, as a

significant portion of users access everything

through their mobile phones.

Identifying Design Flaws:

Detecting and rectifying design flaws on

all your material will improve engagement

and user satisfaction, preventing potential

user frustrations and increasing overall

performance and brand image.

Accessibility and Inclusivity:

The audit will evaluate the design for

accessibility considerations, making your

content more inclusive and accommodating

to your dream audience.

Visual Hierarchy and Content Organization:

The audit will optimize the visual hierarchy

and content organization of your material, making

it easier for users to find relevant information

and engage with your content.

Competitive Advantage:

Benchmarking your brand against competitors

can reveal opportunities to stand out in a

crowded marketplace and gain a competitive

edge to expand into a global brand.

Authenticity and Uniqueness:

Your personal style and voice are integral to

your brand's authenticity. Analyzing and

understanding these elements ensures that your

brand reflects who you truly are as a female

leader, allowing you to embrace your uniqueness

and stand out.

Consistency in Communication:

Identifying and defining your personal voice

enables you to maintain consistent communication

across all channels. Consistency in tone, language,

and communication style builds trust with your

dream audience and reinforces your brand.

Connecting with Your Audience:

Your personal style and voice are powerful

tools to connect emotionally with your audience.

When your audience can relate to your authentic

self, they are more likely to engage with your

content and feel a deeper connection to your

coaching services.

Building a Strong Personal Brand:

Your brand is closely tied to your expertise

and reputation. The analysis helps you refine

your brand identity, emphasizing your strengths

and values, which will lead to increased

credibility, influence, and global impact in

your niche.

Cohesive Storytelling:

Your personal style and voice significantly impact

how you convey your journey, experiences, and

insights. A well-defined analysis enables you to

craft more compelling and relatable stories that

resonate with your audience and inspire them

to take action.

Cohesive Visual and Verbal Communication:

Aligning your personal style and voice with your

visual brand elements creates a cohesive and

holistic brand experience. This synergy enhances

brand recognition and leaves a lasting impression

on your audience.

Attracting Ideal Clients:

Understanding and showcasing your authentic

self through your personal style and voice can

attract clients who resonate with your values and

approach. It helps you attract more of your ideal

clients and foster stronger relationships.

Prevention of Vocal Disorders:

Through the audit, potential vocal health issues

will be uncovered and reduce the risk of developing

vocal disorders, such as nodules, polyps, or vocal

cord injuries that are harder to heal once the

are chronic.

Confidence and Empowerment:

A thorough analysis will boost your confidence

in expressing yourself authentically. Embracing

your personal style and voice empowers you to

own your expertise and speak with authority

in your niche.

Long-Term Brand Loyalty:

Building a personal brand with a strong,

authentic voice fosters long-term brand loyalty.

Clients who connect with your genuine personality

are more likely to stay engaged, refer others,

and become brand advocates.

Adaptability and Growth:

As your business evolves, your personal style

and voice will evolve as well.

Continuously analyzing and adapting these

aspects ensures that your brand remains relevant,

adaptable, and in tune with your audience's

changing needs.

CHOOSE YOUR OPTIONS

BY CLICKING ON THE BUTTON BELOW.

CHOOSE BETWEEN OPTIONS BY CLICKING

ON THE BUTTON BELOW.

starts at $297

Thanks for the audit. I have watched it now.

It makes sense what you say and I have a lot to think about!


ANNE LASSE

Holistic Coach and Mentor

why you need it


Major Benefits of a Funnel/Course Audit


Increased Conversion Rates:

By evaluating each stage of your funnel, you can identify bottlenecks and areas where potential customers are dropping off. Addressing these issues can lead to higher conversion rates and a more efficient funnel.

Improved Customer Journey:

Understanding the customer journey through your funnel allows you to enhance the user experience. A smooth and engaging journey can lead to increased customer satisfaction and higher chances of repeat business.

Optimized Marketing Spend:

A funnel audit helps you assess the effectiveness of your marketing efforts at each stage. By identifying which channels and campaigns generate the best results, you can allocate your time and marketing budget more effectively.

Better Targeting and Segmentation:

Analyzing the data from your funnel can provide insights into your audience's behavior and preferences. This information enables you to refine your targeting and segmentation strategies for more personalized and relevant messaging.

Identifying Content Gaps:

A funnel audit can reveal content gaps or opportunities for new content that addresses specific stages of the customer journey. Creating targeted content can better support potential customers throughout the funnel.

Optimized Lead Nurturing:

Understanding how leads progress through your funnel allows you to refine your lead nurturing process. Tailoring your communication to meet the specific needs of leads at each stage can increase engagement and conversions.

Identifying Sales Funnel Automation Opportunities:

A funnel audit can reveal opportunities for automating certain processes within your funnel. Implementing automation can save time, reduce manual tasks, and improve

overall efficiency.

Testing and Iteration:

Analyzing your funnel metrics provides data to perform A/B testing and experiment with different strategies. By iterating and testing, you can continuously improve your funnel's performance over time.

Alignment with Business Goals:

Evaluating your funnel against your business objectives ensures that it aligns with your overall goals. This alignment strengthens your marketing strategy and ensures that resources are invested wisely.

Competitive Advantage:

Conducting a funnel audit allows you to benchmark your performance against competitors. Understanding how you compare to others in your industry can reveal opportunities to gain a competitive advantage.

Customer Retention and Loyalty:

A well-optimized funnel can contribute to improved customer retention and loyalty. Satisfied customers are more likely to make repeat purchases and refer others to

your business.

Scaling and Growth Opportunities:

As you identify and address inefficiencies within your funnel, you create a solid foundation for scaling your business. An optimized funnel can support growth and handle increased traffic and conversions.

Improved User Experience:

A well-designed funnel ensures a smooth and intuitive user experience, reducing friction and increasing the likelihood of conversions.

Enhanced Visual Appeal:

Aesthetically pleasing design elements can create a positive impression and build trust with potential customers, leading to higher engagement and conversions.

Optimized Call-to-Action (CTA) Placement:

Evaluating the placement and design of CTAs can lead to more prominent and compelling calls-to-action, prompting users to take the desired actions at each stage of the funnel.


Streamlined Navigation:

A funnel design audit can identify opportunities to simplify navigation and reduce the number of steps required for users to move through the funnel.

Mobile Responsiveness:

Ensuring that the funnel design is responsive and optimized for mobile devices is essential in today's mobile-centric world, reaching a wider audience and improving the user experience for mobile users.

Consistent Branding:

Aligning the design elements with your brand's visual identity ensures consistency and reinforces brand recognition throughout the funnel.

Accessibility and Inclusivity:

Evaluating the design for accessibility considerations can make the funnel more inclusive and accommodating to all users, regardless of their abilities or devices.

Reduced Bounce Rates:

A well-designed funnel can help reduce bounce rates by providing a clear and engaging user experience, encouraging visitors to explore further.

Visual Hierarchy and Information Architecture:

A design audit can optimize the visual hierarchy and information architecture, guiding users through the funnel logically and intuitively.

Identifying Design Flaws:

Detecting and rectifying design flaws can prevent potential user frustrations and abandonment, leading to better overall funnel performance.

Multivariate Testing Opportunities:

A design audit can identify elements suitable for A/B or multivariate testing, allowing you to experiment and find the most effective design variations.

Data-Driven Design Decisions:

Analyzing funnel performance data alongside the design audit can inform data-driven design decisions to further optimize the funnel.




Major Benefits of a Funnel/Course Audit

Increased Conversion Rates:

By evaluating each stage of your funnel, you

can identify bottlenecks and areas where potential

customers are dropping off. Addressing these

issues can lead to higher conversion rates and a

more efficient funnel.

Improved Customer Journey:

Understanding the customer journey through

your funnel allows you to enhance the user

experience. A smooth and engaging journey can

lead to increased customer satisfaction and

higher chances of repeat business.

Optimized Marketing Spend:

A funnel audit helps you assess the effectiveness

of your marketing efforts at each stage. By

identifying which channels and campaigns

generate the best results, you can allocate your

time and marketing budget more effectively.

Better Targeting and Segmentation:

Analyzing the data from your funnel can provide

insights into your audience's behavior and

preferences. This information enables you to

refine your targeting and segmentation strategies

for more personalized and relevant messaging.

Identifying Content Gaps:

A funnel audit can reveal content gaps or

opportunities for new content that addresses

specific stages of the customer journey. Creating

targeted content can better support potential

customers throughout the funnel.

Optimized Lead Nurturing:

Understanding how leads progress through

your funnel allows you to refine your lead

nurturing process. Tailoring your communication

to meet the specific needs of leads at each stage

can increase engagement and conversions.

Identifying Sales Funnel Automation Opportunities:

A funnel audit can reveal opportunities for

automating certain processes within your funnel.

Implementing automation can save time, reduce

manual tasks, and improve overall efficiency.

Testing and Iteration:

Analyzing your funnel metrics provides data to perform A/B testing and experiment with different strategies. By iterating and testing, you can continuously improve your funnel's performance

over time.

Alignment with Business Goals:

Evaluating your funnel against your business

objectives ensures that it aligns with your overall

goals. This alignment strengthens your marketing

strategy and ensures that resources are

invested wisely.

Competitive Advantage:

Conducting a funnel audit allows you to

benchmark your performance against competitors. Understanding how you compare to others in

your industry can reveal opportunities to gain

a competitive advantage.

Customer Retention and Loyalty:

A well-optimized funnel can contribute to

improved customer retention and loyalty.

Satisfied customers are more likely to make

repeat purchases and refer others to

your business.

Scaling and Growth Opportunities:

As you identify and address inefficiencies within

your funnel, you create a solid foundation for

scaling your business. An optimized funnel can

support growth and handle increased traffic

and conversions.

Improved User Experience:

A well-designed funnel ensures a smooth and

intuitive user experience, reducing friction and

increasing the likelihood of conversions.

Enhanced Visual Appeal:

Aesthetically pleasing design elements can create

a positive impression and build trust with

potential customers, leading to higher

engagement and conversions.

Optimized Call-to-Action (CTA) Placement:

Evaluating the placement and design of CTAs can

lead to more prominent and compelling calls-to-

action, prompting users to take the desired actions

at each stage of the funnel.

Streamlined Navigation:

A funnel design audit can identify opportunities

to simplify navigation and reduce the number of

steps required for users to move through

the funnel.

Mobile Responsiveness:

Ensuring that the funnel design is responsive

and optimized for mobile devices is essential in

today's mobile-centric world, reaching a wider

audience and improving the user experience

for mobile users.

Consistent Branding:

Aligning the design elements with your brand's

visual identity ensures consistency and reinforces

brand recognition throughout the funnel.

Accessibility and Inclusivity:

Evaluating the design for accessibility

considerations can make the funnel more inclusive

and accommodating to all users, regardless of

their abilities or devices.

Reduced Bounce Rates:

A well-designed funnel can help reduce bounce

rates by providing a clear and engaging user

experience, encouraging visitors to

explore further.

Visual Hierarchy and Information Architecture:

A design audit can optimize the visual hierarchy

and information architecture, guiding users

through the funnel logically and intuitively.

Identifying Design Flaws:

Detecting and rectifying design flaws can prevent

potential user frustrations and abandonment,

leading to better overall funnel performance.

Multivariate Testing Opportunities:

A design audit can identify elements suitable for

A/B or multivariate testing, allowing you to

experiment and find the most effective

design variations.

Data-Driven Design Decisions:

Analyzing funnel performance data alongside

the design audit can inform data-driven design

decisions to further optimize the funnel.

CHOOSE YOUR OPTIONS

BY CLICKING ON THE BUTTON BELOW.

CHOOSE BETWEEN OPTIONS BY CLICKING

ON THE BUTTON BELOW.

starts at $297

Your brand audit was just so amazing and

I need so much more of your help!!!!

Thank you!


TAMZIN HALL

Positive Psychology Coach

what´s included

A full brand audit of the audit options you choose delivered in a Zoom call with screenshare showing all aspects of the analysis and giving you space to ask questions.

The video will be send to you via email.

A full brand audit of the audit options you

choose delivered in a Zoom call with screenshare

showing all aspects of the analysis and giving

you space to ask questions.

The video will be send to you via email.

when it is ready

3-14 business days after you filled out the questionnaire.

3-14 business days after you filled out

the questionnaire.

client love

"Thank you so much Ella! Your input was so incredibly helpful and very insightful. It helped me

refine my brand and get a more cohesive feel. You are truly an expert in branding and it is so great

to work with you. I'm so excited to see the impacts of my new brand and can't

wait to share the results with you!!"


JULI BARANIK

Marketing + Automation Consultant

"Thank you so much Ella! Your input was so

incredibly helpful and very insightful. It helped

me refine my brand and get a more cohesive feel.

You are truly an expert in branding and it is so

great to work with you. I'm so excited to see

the impacts of my new brand and can't

wait to share the results with you!!"


JULI BARANIK

Marketing + Automation Consultant

CHOOSE BETWEEN OPTIONS

BY CLICKING ON THE BUTTON BELOW.

CHOOSE YOUR OPTIONS BY CLICKING

ON THE BUTTON BELOW.

starts at $297

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ELLA RAY | HOLISTIC BRAND CONSULTING