E L L A R A Y
HOLISTIC BRAND CONSULTING
Your coaching business is in the growth stage. You have established a solid client base, however, you are seeking to elevate your impact and leave a lasting legacy within the coaching community.
YOUR GOALS ARE
#1 Legacy-Building:
You are driven by the desire to build a legacy that extends beyond your coaching sessions. You want to be known as a trailblazer who empowers women to reach their full potential and create lasting positive change.
#2 Thought Leadership:
You aim to become a respected thought leader in women's empowerment and personal growth. You envision speaking at conferences, contributing to industry publications, and sharing your insights on podcasts and interviews.
#3 Community Impact:
You are passionate about building a community of like-minded women who support each other's growth journeys. You plan to host workshops, webinars, and retreats that foster connections and personal development.
#4 Authenticity:
You value authenticity and want your personal brand to reflect your genuine passion for helping others. You believe that being true to yourself will resonate with your target audience on a deeper level.
Your coaching business is in the growth stage.
You have established a solid client base, however,
you are seeking to elevate your impact and leave
a lasting legacy within the coaching community.
YOUR GOALS ARE
#1 Legacy-Building:
You are driven by the desire to build a legacy tha
t extends beyond your coaching sessions. You want
to be known as a trailblazer who empowers women
to reach their full potential and create lasting
positive change.
#2 Thought Leadership:
You aim to become a respected thought leader
in women's empowerment and personal growth.
You envision speaking at conferences, contributing
to industry publications, and sharing your insights
on podcasts and interviews.
#3 Community Impact:
You are passionate about building a community of
like-minded women who support each other's
growth journeys. You plan to host workshops,
webinars, and retreats that foster connections
and personal development.
#4 Authenticity:
You value authenticity and want your personal
brand to reflect your genuine passion for helping
others. You believe that being true to yourself will
resonate with your target audience on a
deeper level.
We love working with Ella! I can't see any adjustments needed to the colors or logo or design,
and that is a HUGE COMPLIMENT coming from me - a graphic designer.
JENNIE E.
Natural Health & Wealth Coach
Houston, TX
We love working with Ella! I can't see any
adjustments needed to the colors or logo or
design, and that is a HUGE COMPLIMENT
coming from me - a graphic designer.
JENNIE E.
Natural Health & Wealth Coach
Houston, TX
#1 Time Management:
Balancing your coaching practice, personal growth, and legacy-building efforts can be challenging. You are seeking proven strategies to effectively manage your time, business, and prioritize your various commitments without burnout and stress.
#2 Visibility:
While you have a presence online already, you want to expand your reach beyond your immediate community. You are looking for ways to leverage branding strategies, online platforms and digital organic marketing to connect with a wider audience, potentially a global one.
#3 Scaling Impact:
You are eager to scale your impact without compromising the quality of your coaching. You want to know how to maintain a personal touch while reaching more clients and building your legacy.
You are looking for a holistic personal brand strategy that integrates your personal growth journey, expertise, and passion for your niche.
You want to create a legacy that reflects your values, attracts a dream audience, and positions you as a role model and thought leader in the coaching industry.
You are seeking guidance on leveraging your unique strengths to build an authentic and impactful personal brand.
#1 Time Management:
Balancing your coaching practice, personal growth,
and legacy-building efforts can be challenging.
You are seeking proven strategies to effectively
manage your time, business, and prioritize your
various commitments without burnout and stress.
#2 Visibility:
While you have a presence online already, you want
to expand your reach beyond your immediate
community. You are looking for ways to leverage
branding strategies, online platforms and digital
organic marketing to connect with a wider
audience, potentially a global one.
#3 Scaling Impact:
You are eager to scale your impact without
compromising the quality of your coaching.
You want to know how to maintain a personal
touch while reaching more clients and building
your legacy.
You are looking for a holistic personal brand strategy that integrates your personal growth journey, expertise, and passion for your niche.
You want to create a legacy that reflects your values, attracts a dream audience, and positions you as a role model and thought leader in the coaching industry.
You are seeking guidance on leveraging your unique strengths to build an authentic and impactful personal brand.
A Holistic PERSONAL BRAND STYLEGUIDE (PDF) including
I. Brand Basics
Origin Story, Unique Differentiator, Brand Archetype
-
II. Brand Core
Mission, Vision, Personality, Brand Values/Emotions/Image,
Value Proposition, Taglines, Brand Mapping
-
III. Brand Marketing
Target Niche, Goals, Keywords, Avatar, Messaging, Objections,
Brand Voice, Brand Tone, Value Ladder, Pricing, Customer Journey Map,
Social Media Strategy, Marketing Strategy, Sales Strategy
-
IV. Brand Design
Brand Look, Brand Colors, Fonts, Logo
A BRAND STYLEGUIDE (PDF) including
I. Brand Basics
Origin Story, Unique Differentiator,
Brand Archetype
II. Brand Core
Mission, Vision, Personality, Brand Values/Emotions/Image, Value
Proposition, Taglines, Brand Mapping
III. Brand Marketing
Target Niche, Goals, Keywords, Avatar,
Messaging, Objections, Brand Voice, Brand Tone,
Value Ladder, Pricing, Customer Journey Map,
Social Media Strategy, Marketing Strategy,
Sales Strategy
IV. Brand Design
Brand Look, Brand Colors, Fonts, Logo
A downloadable + printable PDF file with over 40 pages capturing the soul of
your coaching business.
You will get all your brand asset designs in .png, .pdf, and .svg format with solid background and with transparent background.
The designs are unique and hand-made (not just variations of a Canva template!) so you can copyright and trademark* your logo and assets.
A downloadable + printable PDF file with
over 40 pages capturing the soul of
your coaching business.
You will get all your brand asset designs in
.png, .pdf, and .svg format with solid background
and with transparent background.
The designs are unique and hand-made (not
just variations of a Canva template!) so you
can copyright and trademark* your logo
and assets.
*trademarks are bound to location so each country has it´s own trademark registrar. Please make sure you check all applicable
registrars before you use or trademark your given designs and logos.
*trademarks are bound to location so each country
has it´s own trademark registrar. Please make sure
you check all applicable registrars before you use
or trademark your given designs and logos.
7-14 business days after you filled out the questionnaire and we have gone through additional questions in a Zoom call.
7-14 business days after you filled out the questionnaire and we have gone through additional questions in a Zoom call.
STEP #1. Differentiation:
A holistic personal brand strategy helps you stand out in a crowded market by highlighting your unique values and differentiation from competitors.
STEP #2. Brand recognition and awareness:
A holistic personal brand strategy will increase your visibility and recognition online and offline, making it easier for dream customers to recognize and remember you.
STEP #3. Brand loyalty and advocacy:
A holistic personal brand strategy creates an emotional connection between you and prospects helping them to become your dream clients, leading to increased brand loyalty
and advocacy.
STEP #4. Increased sales and revenue:
A holistic personal brand strategy leads to increased sales and revenue as customers are willing to pay a premium for a personal brand they know, like, trust and value.
STEP #6 Global impact and legacy:
For you as a female coach, cultivating a robust personal brand holds the remarkable potential to expand your impact across the globe and establish a lasting legacy.
With my guidance, crafting an authentic and impactful brand positions you as a thought leader and advocate within your field.
This empowers you to connect with a global audience, share your insights on an international platform, and participate in meaningful conversations that will shape the future of humanity.
Your legacy reaches beyond traditional coaching boundaries; it resonates through the lives you touch, the empowerment you ignite, and the enduring positive change
you spark.
Through your personal brand, you emerge as a catalyst for empowerment, a beacon of inspiration, and a driving force for transformation on a global scale.
STEP #1. Differentiation:
A holistic personal brand strategy helps you stand
out in a crowded market by highlighting your
unique values and differentiation
from competitors.
STEP #2. Brand recognition and awareness:
A holistic personal brand strategy will increase
your visibility and recognition online and offline,
making it easier for dream customers to recognize
and remember you.
STEP #3. Brand loyalty and advocacy:
A holistic personal brand strategy creates an
emotional connection between you and prospects
helping them to become your dream clients, leading
to increased brand loyalty and advocacy.
STEP #4. Increased sales and revenue:
A holistic personal brand strategy leads to
increased sales and revenue as customers are
willing to pay a premium for a personal brand
they know, like, trust and value.
STEP #6. Global impact and legacy:
For you as a female coach, cultivating a robust
personal brand holds the remarkable potential to
expand your impact across the globe and establish
a lasting legacy.
With my guidance, crafting an authentic and
impactful brand positions you as a thought leader
and advocate within your field.
This empowers you to connect with a global
audience, share your insights on an international
platform, and participate in meaningful
conversations that will shape the future
of humanity.
Your legacy reaches beyond traditional coaching
boundaries; it resonates through the lives you
touch, the empowerment you ignite, and the
enduring positive change you spark.
Through your personal brand, you emerge as a
catalyst for empowerment, a beacon of inspiration,
and a driving force for transformation on a
global scale.
JULI BARANIK
Marketing + Automation Consultant
JULI BARANIK
Marketing + Automation Consultant
1. Lack of Strategic Direction:
In the early stages of your coaching career, you focused primarily on one-on-one coaching sessions without a clear strategic direction for scaling.
Without a holistic strategy, your efforts lack focus and fail to create a cohesive brand identity. This hinders your ability to position yourself as a thought leader or make a lasting impact.
2. Limited Online Presence:
You have a basic website and a presence on social media platforms, but your online engagement is sporadic and inconsistent.
Your limited online presence makes it difficult for you to reach a broader audience beyond your current network that provides you with clients. Potential clients have difficulty finding you beyond your network, which affects your growth potential.
3. Neglecting Personal Branding:
You primarily rely on your coaching certifications and skills to attract clients, neglecting the power of holistic personal branding.
Without a well-defined personal brand, you struggle to differentiate yourself from other coaches and fail to effectively communicate your unique approach and values to potential dream clients.
4. Isolated Efforts:
Occasionally, you attend local networking events but do not actively seek collaborations, partnerships, and strategic personal branding strategies.
By working in isolation, you miss opportunities for cross-promotion, joint ventures, and collaborations that can expand your reach and impact.
5. Time Management Issues:
You dedicate most of your time to client sessions, leaving little time for your own personal growth and strategic planning.
Your lack of dedicated time for personal growth and strategic thinking limit your ability to develop new ideas, refine your coaching approach, and create a broader impact.
6. Unclear Legacy Vision:
While you have a general desire to leave a legacy, you lack a clear vision of what that legacy should look like.
Without a specific vision, your efforts lack direction and purpose. You struggled to align your actions with your long-term aspirations and don´t know what tools to use to make this happen.
7. Limited Marketing Efforts:
You post on social media and share your client success stories, but you lack a consistent content strategy.
Your limited marketing efforts result in sporadic engagement and inconsistent messaging, making it difficult for potential clients to connect with your personal brand.
With time, you may feel frustrated about your limited reach and impact because you know how effective your coaching is and the results your create for your clients.
This is why you need a holistic personal brand strategy that will help you uncover your unfair advantage in the market and how you can stand out and attract a global audience to your mission and vision.
1. Lack of Strategic Direction:
In the early stages of your coaching career, you
focused primarily on one-on-one coaching
sessions without a clear strategic direction
for scaling.
Without a holistic strategy, your efforts lack focus
and fail to create a cohesive brand identity.
This hinders your ability to position yourself as
a thought leader or make a lasting impact.
2. Limited Online Presence:
You have a basic website and a presence on social
media platforms, but your online engagement is
sporadic and inconsistent.
Your limited online presence makes it difficult for
you to reach a broader audience beyond your
current network that provides you with clients.
Potential clients have difficulty finding you
beyond your network, which affects your
growth potential.
3. Neglecting Personal Branding:
You primarily rely on your coaching certifications
and skills to attract clients, neglecting the power
of holistic personal branding.
Without a well-defined personal brand, you struggle
to differentiate yourself from other coaches and fail
to effectively communicate your unique approach
and values to potential dream clients.
4. Isolated Efforts:
Occasionally, you attend local networking events
but do not actively seek collaborations, partnerships,
and strategic personal branding strategies.
By working in isolation, you miss opportunities for cross-promotion, joint ventures, and collaborations
that can expand your reach and impact.
5. Time Management Issues:
You dedicate most of your time to client sessions,
leaving little time for your own personal growth
and strategic planning.
Your lack of dedicated time for personal growth
and strategic thinking limit your ability to develop
new ideas, refine your coaching approach, and create
a broader impact.
6. Unclear Legacy Vision:
While you have a general desire to leave a legacy,
you lack a clear vision of what that legacy should
look like.
Without a specific vision, your efforts lack
direction and purpose. You struggled to align your
actions with your long-term aspirations and don´t
know what tools to use to make this happen.
7. Limited Marketing Efforts:
You post on social media and share your client
success stories, but you lack a consistent
content strategy.
Your limited marketing efforts result in sporadic
engagement and inconsistent messaging, making it
difficult for potential clients to connect with your
personal brand.
With time, you may feel frustrated about your
limited reach and impact because you know how
effective your coaching is and the results your
create for your clients.
This is why you need a holistic personal brand
strategy that will help you uncover your unfair
advantage in the market and how you can stand
out and attract a global audience to your mission
and vision.
Time Constraints
You think "I'm already so busy with client sessions and managing my coaching practice. I don't have the time to dedicate to developing a holistic personal brand strategy."
I completely understand your concern about time. My holistic personal brand strategy is designed to integrate seamlessly into your existing routine. It's not about adding more tasks, but about optimizing your efforts.
I'll identify efficient ways to incorporate branding elements into your daily interactions and content creation. By leveraging your unique strengths and story, you'll find that a holistic personal brand strategy enhances your coaching practice without demanding excessive time.
The innitial questionnaire will also save us both time and you will have your strategy ready in 7-14 days to use for your social media, funnels, podcast, courses, and more!
Authenticity
You think "I worry that focusing on branding might make me seem inauthentic or overly polished. I want to maintain the genuine connection I have with my clients."
Authenticity is at the heart of this strategy. I believe that a strong personal brand is an authentic brand.
Through this holistic approach, I'll help you uncover your core values that drive your coaching practice and develop brand assets that are subtle yet highly effective and help you understand how to communicate them authentically and naturally.
Your brand will reflect your genuine passion for helping clients transform their lives.
By aligning your brand with your true self, you'll actually strengthen the connection you have with your clients, as they'll see your commitment to their growth.
Unclear Benefits
You think "I'm not sure how a holistic personal brand strategy will directly impact my coaching outcomes. Will it really lead to more clients and a stronger legacy?"
My holistic strategy is designed to have tangible and meaningful outcomes. By clarifying your unique value proposition and crafting a compelling brand story, mission and vision, you'll resonate more deeply with your target audience.
This resonance translates to stronger client relationships, increased referrals, and broader recognition within your niche.
We'll work together to measure your progress and track how your brand strategy directly contributes to your coaching success and legacy.
Personal Growth Overwhelm
You think "While personal growth is important, I'm concerned that focusing on it might become overwhelming, taking my attention away from my coaching practice."
I recognize the balance you need to strike between personal growth and your coaching responsibilities. My holistic personal brand strategy is actually designed to enhance your personal growth journey, not distract from it.
By incorporating personal growth into your brand strategy, you'll find that the two are intertwined. Your own growth will empower you to guide clients more effectively, and as a result, you'll experience growth in both your coaching practice and your personal journey.
Initial Investment
You think "I'm worried about the financial investment that a holistic personal brand strategy might require. Will it be worth the expense?"
Investing in your brand is an investment in the long-term success of your coaching practice. My strategy is tailored to your budget and resources, and we'll prioritize the elements that will have the most impact.
Think of it as an investment in your legacy—building a strong brand now will attract more clients, speaking opportunities, and collaborations in the future (which can mean 1 day from now or 1 year - all depends on how you use your new brand assets).
I made sure that you have the chance to choose between a full payment and a payment plan so you can better manage your investment.
Lack of Expertise
You think "I don't have the expertise in branding or marketing.
I'm a coach, not a brand strategist."
You don't need to be a branding expert to benefit from this strategy. I specialize in helping coaches like you build authentic and impactful brands. I'll guide you through every step, from identifying your unique strengths to crafting a compelling brand story and how to use it on all mediums online and offline so it feels natural to you.
My expertise complements your coaching skills, ensuring that your brand strategy aligns with your mission and resonates with your target audience.
Fear of Change
You think "I've been doing things a certain way for a while, and I'm nervous about making significant changes to my approach."
Change can be intimidating, but it's also the catalyst for growth. My strategy is tailored to your journey and values. I'll take a collaborative approach, incorporating your insights and preferences into the brand development process.
The goal isn't to change who you are, but to amplify and showcase your unique qualities in a way that attracts your ideal clients and positions you as a thought leader.
Not a Priority
You think "My primary focus is on my coaching skills and helping my clients. Branding feels secondary to me."
Your coaching skills are essential, and my strategy enhances rather than replaces them. Think of branding as a tool to elevate and speed up your coaching reach and impact.
By effectively communicating your expertise and values, you'll reach more clients who align with your mission.
Branding doesn't take away from your coaching; it complements it by ensuring your message resonates with the right people.
Leadership, authority, and a global impact is not created by a 6-figure income (you can achieve that without having a strong personal brand).
Branding helps you build brand awareness and deep loyalty that will get your business through every economic crisis (of which we will see more and more in the future.)
Branding is a level of customer service that will get you priority loyalty from your dream clients even during economical hardships.
No Immediate ROI
You think "I need to see immediate returns on my investment. How can I be sure this strategy will lead to tangible outcomes?"
My strategy is built on both short-term wins and long-term growth.
While my branding strategy fixes major branding and marketing mistakes that you are doing right now, it's also a strategic investment that compounds over time when it comes to your visibility, brand recognition and loyalty.
I'll work with you to set measurable goals and track progress, ensuring you see the benefits as your brand gains recognition, clients increase, and opportunities arise.
It's about creating a lasting foundation for your coaching legacy.
Overwhelm
You think "I already have a lot on my plate, and the idea of adding branding tasks feels overwhelming."
I understand your concerns. My holistic strategy is designed to simplify, not complicate, your journey. I'll guide you through the step-by-step process, breaking down each phase into manageable tasks. We'll prioritize actions that have the most impact, allowing you to incorporate branding seamlessly into your routine without feeling overwhelmed.
Privacy Concerns
You think "I value my privacy and worry that focusing on personal branding might require sharing more about my personal life than I'm comfortable with."
Your privacy is important to me, and my strategy respects your boundaries. Personal branding doesn't mean oversharing; it means crafting a brand that authentically reflects your values and expertise.
I'll work within your comfort zone to highlight the aspects of your journey and experiences that align with your brand story, while still maintaining the level of privacy you're comfortable with.
Cultural Sensitivity
You think "I come from a diverse cultural background, and I'm concerned that a generic brand strategy won't consider the cultural nuances that are important to me and
my clients."
I fully understand and respect the importance of cultural sensitivity since I grew up in a multicultural/multi-religious country myself. My strategy is customized to your unique background and values.
I'll collaborate to ensure that your brand story resonates with your specific target audience and reflects your cultural perspective.
The result will be a brand that is inclusive, authentic, and appeals to a diverse range of your dream clients.
Fear of Standing Out
You think "I'm worried that standing out too much might alienate potential clients who prefer a more traditional approach."
Balancing individuality with relatability is key, and my strategy is designed to strike that balance. I'll craft a brand that showcases your unique strengths while also addressing the needs and preferences of your target audience.
The goal is to attract dream clients who resonate with your approach, creating a meaningful connection without alienating anyone.
Financial Uncertainty
You think "I'm concerned about investing in a brand strategy without a guarantee that it will lead to a stable return on investment, especially considering the ups and downs of my coaching business."
Financial considerations are valid, and my strategy is tailored to change exactly that - ups and downs in your finances.
Having a strong personal brand with authentic brand assets as developed within this holistic personal brand strategy are exactly the things that will bring stability because you will know how to show up consistently and more confidently.
You will feel deeply proud of your personal brand because it will reflect the very essence of who you are and where you want to go.
You will function as a magnet to your dream tribe that will respect and admire you for your leadership and will love to work with you - over and over again.
Time Constraints
You think "I'm already so busy with client sessions
and managing my coaching practice. I don't have
the time to dedicate to developing a holistic
personal brand strategy."
I completely understand your concern about time.
My holistic personal brand strategy is designed to
integrate seamlessly into your existing routine.
It's not about adding more tasks, but about
optimizing your efforts.
I'll identify efficient ways to incorporate branding
elements into your daily interactions and content
creation. By leveraging your unique strengths and
story, you'll find that a holistic personal brand
strategy enhances your coaching practice
without demanding excessive time.
The innitial questionnaire will also save us both
time and you will have your strategy ready in 7-14
days to use for your social media, funnels, podcast,
courses, and more!
Authenticity
You think "I worry that focusing on branding
might make me seem inauthentic or overly polished.
I want to maintain the genuine connection I have
with my clients."
Authenticity is at the heart of this strategy. I believe
that a strong personal brand is an authentic brand.
Through this holistic approach, I'll help you uncover
your core values that drive your coaching practice
and develop brand assets that are subtle yet highly
effective and help you understand how to
communicate them authentically and naturally.
Your brand will reflect your genuine passion for
helping clients transform their lives.
By aligning your brand with your true self, you'll actually strengthen the connection you have with
your clients, as they'll see your commitment to
their growth.
Unclear Benefits
You think "I'm not sure how a holistic personal
brand strategy will directly impact my coaching
outcomes. Will it really lead to more clients and
a stronger legacy?"
My holistic strategy is designed to have tangible
and meaningful outcomes. By clarifying your unique
value proposition and crafting a compelling brand
story, mission and vision, you'll resonate more
deeply with your target audience.
This resonance translates to stronger client
relationships, increased referrals, and broader
recognition within your niche.
We'll work together to measure your progress and
track how your brand strategy directly contributes
to your coaching success and legacy.
Personal Growth Overwhelm
You think "While personal growth is important,
I'm concerned that focusing on it might become
overwhelming, taking my attention away from
my coaching practice."
I recognize the balance you need to strike between
personal growth and your coaching responsibilities.
My holistic personal brand strategy is actually
designed to enhance your personal growth journey,
not distract from it.
By incorporating personal growth into your
brand strategy, you'll find that the two are
intertwined. Your own growth will empower you
to guide clients more effectively, and as a result,
you'll experience growth in both your coaching
practice and your personal journey.
Initial Investment
You think "I'm worried about the financial
investment that a holistic personal brand strategy
might require. Will it be worth the expense?"
Investing in your brand is an investment in the
long-term success of your coaching practice.
My strategy is tailored to your budget and
resources, and we'll prioritize the elements that
will have the most impact.
Think of it as an investment in your legacy—building
a strong brand now will attract more clients,
speaking opportunities, and collaborations in the
future (which can mean 1 day from now or 1 year -
all depends on how you use your new
brand assets).
I made sure that you have the chance to choose
between a full payment and a payment plan so
you can better manage your investment.
Lack of Expertise
You think "I don't have the expertise in branding
or marketing. I'm a coach, not a brand strategist."
You don't need to be a branding expert to benefit
from this strategy. I specialize in helping coaches
like you build authentic and impactful brands.
I'll guide you through every step, from identifying
your unique strengths to crafting a compelling
brand story and how to use it on all mediums
online and offline so it feels natural to you.
My expertise complements your coaching skills,
ensuring that your brand strategy aligns with your
mission and resonates with your target audience.
Fear of Change
You think "I've been doing things a certain way for
a while, and I'm nervous about making significant
changes to my approach."
Change can be intimidating, but it's also the
catalyst for growth. My strategy is tailored to your
journey and values. I'll take a collaborative approach,
incorporating your insights and preferences into
the brand development process.
The goal isn't to change who you are, but to
amplify and showcase your unique qualities in a
way that attracts your ideal clients and positions
you as a thought leader.
Not a Priority
You think "My primary focus is on my coaching
skills and helping my clients. Branding feels
secondary to me."
Your coaching skills are essential, and my
strategy enhances rather than replaces them.
Think of branding as a tool to elevate and
speed up your coaching reach and impact.
By effectively communicating your expertise
and values, you'll reach more clients who align
with your mission.
Branding doesn't take away from your coaching;
it complements it by ensuring your message
resonates with the right people.
Leadership, authority, and a global impact is not
created by a 6-figure income (you can achieve
that without having a strong personal brand).
Branding helps you build brand awareness and
deep loyalty that will get your business through
every economic crisis (of which we will see more
and more in the future.)
Branding is a level of customer service that will get
you priority loyalty from your dream clients even
during economical hardships.
No Immediate ROI
You think "I need to see immediate returns on
my investment. How can I be sure this strategy
will lead to tangible outcomes?"
My strategy is built on both short-term wins and
long-term growth.
While my branding strategy fixes major branding
and marketing mistakes that you are doing right
now, it's also a strategic investment that compounds
over time when it comes to your visibility, brand
recognition and loyalty.
I'll work with you to set measurable goals and
track progress, ensuring you see the benefits as
your brand gains recognition, clients increase,
and opportunities arise.
It's about creating a lasting foundation for your
coaching legacy.
Overwhelm
You think "I already have a lot on my plate, and the
idea of adding branding tasks feels overwhelming."
I understand your concerns. My holistic strategy
is designed to simplify, not complicate, your journey.
I'll guide you through the step-by-step process,
breaking down each phase into manageable tasks.
We'll prioritize actions that have the most impact,
allowing you to incorporate branding seamlessly
into your routine without feeling overwhelmed.
Privacy Concerns
You think "I value my privacy and worry that
focusing on personal branding might require
sharing more about my personal life than
I'm comfortable with."
Your privacy is important to me, and my strategy
respects your boundaries. Personal branding
doesn't mean oversharing; it means crafting a
brand that authentically reflects your values
and expertise.
I'll work within your comfort zone to highlight the
aspects of your journey and experiences that align
with your brand story, while still maintaining the
level of privacy you're comfortable with.
Cultural Sensitivity
You think "I come from a diverse cultural
background, and I'm concerned that a generic
brand strategy won't consider the cultural nuances
that are important to me and my clients."
I fully understand and respect the importance
of cultural sensitivity since I grew up in a
multicultural/multi-religious country myself.
My strategy is customized to your unique
background and values.
I'll collaborate to ensure that your brand story
resonates with your specific target audience and
reflects your cultural perspective.
The result will be a brand that is inclusive,
authentic, and appeals to a diverse range of
your dream clients.
Fear of Standing Out
You think "I'm worried that standing out too
much might alienate potential clients who prefer
a more traditional approach."
Balancing individuality with relatability is key, and
my strategy is designed to strike that balance.
I'll craft a brand that showcases your unique
strengths while also addressing the needs and
preferences of your target audience.
The goal is to attract dream clients who resonate
with your approach, creating a meaningful
connection without alienating anyone.
Financial Uncertainty
You think "I'm concerned about investing in a
brand strategy without a guarantee that it will
lead to a stable return on investment, especially
considering the ups and downs of my
coaching business."
Financial considerations are valid, and my strategy
is tailored to change exactly that - ups and downs
in your finances.
Having a strong personal brand with authentic
brand assets as developed within this holistic
personal brand strategy are exactly the things that
will bring stability because you will know how to
show up consistently and more confidently.
You will feel deeply proud of your personal brand
because it will reflect the very essence of who you
are and where you want to go.
You will function as a magnet to your dream tribe
that will respect and admire you for your leadership
and will love to work with you - over and over again.
Winning a city-wide writing competition (in my second language)
at the age of 12 after moving to Germany with my family, and publishing
my story in mutiple magazines and newspapers I earned my first money.
This opened up a world of passion for writing, storytelling,
and thought-leadership.
Passionate about art and drawing ever since I was 6, I first learned about branding
in an advanced art class and I knew this is my thing. I deepened my knowledge
and skills about personal branding as a recording artist and vocal coach,
voice teacher, and personal brand coach since I am 16.
I expanded my copywriting, editing skills as an editor, translator, and designer in an international multi-million dollar publishing company in Germany for several years while studying empirical Linguistics and Musicology.
After I had my kids, I dedicated my time to deepen my knowledge and expertise in personal style by developing a science-based color analysis method to find the True Color Type of any person of any background or culture (which sets my method apart from the outdated seasonal color analysis).
I officially became a Holistic Brand Consultant in 2022 after designing and coaching
for over 20 years and I decided to share my knowledge and skills with female leaders
as I believe they are the key to a better future and the healing and success of billions of people.
So I want to help you refine and elevate your brand image to
expand into a global brand.
Winning a city-wide writing competition
(in my second langauge) at the age of 12 after
moving to Germany with my family, and
publishing my story in mutiple magazines
and newspapers I earned my first money.
This opened up a world of passion for
writing, storytelling, and
thought-leadership.
Passionate about art and drawing ever since
I was 6, I first learned about branding
in an advanced art class and I knew this is my
thing. I deepened my knowledge and skills
about personal branding as a recording artist
and vocal coach, voice teacher, and personal brand coach since I am 16.
I expanded my copywriting, editing skills as
an editor, translator, and designer
in an international multi-million dollar
publishing company in Germany for several years
while studying empirical Linguistics
and Musicology.
After I had my kids, I dedicated my time
to deepen my knowledge and expertise in
personal style by developing a science-based
color analysis method to find the
True Color Type of any person of any
background or culture (which sets my
method apart from the outdated
seasonal color analysis).
I officially became a Holistic Brand Consultant
and Designer in 2022 after designing and coaching
for over 20 years and I decided to share my
knowledge and skills with female leaders
as I believe they are the key to a better future
and the healing and success of
billions of people.
So I want to help you refine and elevate
your brand image to expand into
a global brand.
.
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