E L L A R A Y

HOLISTIC BRAND CONSULTING

HOLISTIC BRAND STRATEGY

HOLISTIC

BRAND

STRATEGY

who needs it

Your coaching business is in the growth stage. You have established a solid client base, however, you are seeking to elevate your impact and leave a lasting legacy within the coaching community.


YOUR GOALS ARE

#1 Legacy-Building:

You are driven by the desire to build a legacy that extends beyond your coaching sessions. You want to be known as a trailblazer who empowers women to reach their full potential and create lasting positive change.

#2 Thought Leadership:

You aim to become a respected thought leader in women's empowerment and personal growth. You envision speaking at conferences, contributing to industry publications, and sharing your insights on podcasts and interviews.

#3 Community Impact:

You are passionate about building a community of like-minded women who support each other's growth journeys. You plan to host workshops, webinars, and retreats that foster connections and personal development.

#4 Authenticity:

You value authenticity and want your personal brand to reflect your genuine passion for helping others. You believe that being true to yourself will resonate with your target audience on a deeper level.


Your coaching business is in the growth stage.

You have established a solid client base, however,

you are seeking to elevate your impact and leave

a lasting legacy within the coaching community.

YOUR GOALS ARE

#1 Legacy-Building:

You are driven by the desire to build a legacy tha

t extends beyond your coaching sessions. You want

to be known as a trailblazer who empowers women

to reach their full potential and create lasting

positive change.

#2 Thought Leadership:

You aim to become a respected thought leader

in women's empowerment and personal growth.

You envision speaking at conferences, contributing

to industry publications, and sharing your insights

on podcasts and interviews.

#3 Community Impact:

You are passionate about building a community of

like-minded women who support each other's

growth journeys. You plan to host workshops,

webinars, and retreats that foster connections

and personal development.

#4 Authenticity:

You value authenticity and want your personal

brand to reflect your genuine passion for helping

others. You believe that being true to yourself will

resonate with your target audience on a

deeper level.

We love working with Ella! I can't see any adjustments needed to the colors or logo or design,

and that is a HUGE COMPLIMENT coming from me - a graphic designer.


JENNIE E.

Natural Health & Wealth Coach

Houston, TX

We love working with Ella! I can't see any

adjustments needed to the colors or logo or

design, and that is a HUGE COMPLIMENT

coming from me - a graphic designer.


JENNIE E.

Natural Health & Wealth Coach

Houston, TX

why you need it


#1 Time Management:

Balancing your coaching practice, personal growth, and legacy-building efforts can be challenging. You are seeking proven strategies to effectively manage your time, business, and prioritize your various commitments without burnout and stress.

#2 Visibility:

While you have a presence online already, you want to expand your reach beyond your immediate community. You are looking for ways to leverage branding strategies, online platforms and digital organic marketing to connect with a wider audience, potentially a global one.

#3 Scaling Impact:

You are eager to scale your impact without compromising the quality of your coaching. You want to know how to maintain a personal touch while reaching more clients and building your legacy.


You are looking for a holistic personal brand strategy that integrates your personal growth journey, expertise, and passion for your niche.

You want to create a legacy that reflects your values, attracts a dream audience, and positions you as a role model and thought leader in the coaching industry.

You are seeking guidance on leveraging your unique strengths to build an authentic and impactful personal brand.



#1 Time Management:

Balancing your coaching practice, personal growth,

and legacy-building efforts can be challenging.

You are seeking proven strategies to effectively

manage your time, business, and prioritize your

various commitments without burnout and stress.

#2 Visibility:

While you have a presence online already, you want

to expand your reach beyond your immediate

community. You are looking for ways to leverage

branding strategies, online platforms and digital

organic marketing to connect with a wider

audience, potentially a global one.

#3 Scaling Impact:

You are eager to scale your impact without

compromising the quality of your coaching.

You want to know how to maintain a personal

touch while reaching more clients and building

your legacy.

You are looking for a holistic personal brand strategy that integrates your personal growth journey, expertise, and passion for your niche.

You want to create a legacy that reflects your values, attracts a dream audience, and positions you as a role model and thought leader in the coaching industry.

You are seeking guidance on leveraging your unique strengths to build an authentic and impactful personal brand.

what you get

A Holistic PERSONAL BRAND STYLEGUIDE (PDF) including


I. Brand Basics
Origin Story, Unique Differentiator, Brand Archetype

-
II. Brand Core
Mission, Vision, Personality, Brand Values/Emotions/Image,

Value Proposition, Taglines, Brand Mapping

-
III. Brand Marketing
Target Niche, Goals, Keywords, Avatar, Messaging, Objections,

Brand Voice, Brand Tone, Value Ladder, Pricing, Customer Journey Map,

Social Media Strategy, Marketing Strategy, Sales Strategy

-
IV. Brand Design

Brand Look, Brand Colors, Fonts, Logo

A BRAND STYLEGUIDE (PDF) including

I. Brand Basics

Origin Story, Unique Differentiator,

Brand Archetype

II. Brand Core

Mission, Vision, Personality, Brand Values/Emotions/Image, Value

Proposition, Taglines, Brand Mapping

III. Brand Marketing

Target Niche, Goals, Keywords, Avatar,

Messaging, Objections, Brand Voice, Brand Tone,

Value Ladder, Pricing, Customer Journey Map,

Social Media Strategy, Marketing Strategy,

Sales Strategy

IV. Brand Design

Brand Look, Brand Colors, Fonts, Logo

what´s included

A downloadable + printable PDF file with over 40 pages capturing the soul of

your coaching business.

You will get all your brand asset designs in .png, .pdf, and .svg format with solid background and with transparent background.

The designs are unique and hand-made (not just variations of a Canva template!) so you can copyright and trademark* your logo and assets.

A downloadable + printable PDF file with

over 40 pages capturing the soul of

your coaching business.

You will get all your brand asset designs in

.png, .pdf, and .svg format with solid background

and with transparent background.

The designs are unique and hand-made (not

just variations of a Canva template!) so you

can copyright and trademark* your logo

and assets.

*trademarks are bound to location so each country has it´s own trademark registrar. Please make sure you check all applicable

registrars before you use or trademark your given designs and logos.

*trademarks are bound to location so each country

has it´s own trademark registrar. Please make sure

you check all applicable registrars before you use

or trademark your given designs and logos.

when it is ready

7-14 business days after you filled out the questionnaire and we have gone through additional questions in a Zoom call.

7-14 business days after you filled out the questionnaire and we have gone through additional questions in a Zoom call.

main benefits


STEP #1. Differentiation:

A holistic personal brand strategy helps you stand out in a crowded market by highlighting your unique values and differentiation from competitors.


STEP #2. Brand recognition and awareness:


A holistic personal brand strategy will increase your visibility and recognition online and offline, making it easier for dream customers to recognize and remember you.


STEP #3. Brand loyalty and advocacy:


A holistic personal brand strategy creates an emotional connection between you and prospects helping them to become your dream clients, leading to increased brand loyalty

and advocacy.


STEP #4. Increased sales and revenue:


A holistic personal brand strategy leads to increased sales and revenue as customers are willing to pay a premium for a personal brand they know, like, trust and value.


STEP #5. Employee motivation and retention:


A holistic personal brand strategy also helps attract and retain talented employees who are passionate about your personal brand, its values, and mission. And a team of A-players is worth gold these days!

STEP #6 Global impact and legacy:


For you as a female coach, cultivating a robust personal brand holds the remarkable potential to expand your impact across the globe and establish a lasting legacy.

With my guidance, crafting an authentic and impactful brand positions you as a thought leader and advocate within your field.

This empowers you to connect with a global audience, share your insights on an international platform, and participate in meaningful conversations that will shape the future of humanity.

Your legacy reaches beyond traditional coaching boundaries; it resonates through the lives you touch, the empowerment you ignite, and the enduring positive change

you spark.

Through your personal brand, you emerge as a catalyst for empowerment, a beacon of inspiration, and a driving force for transformation on a global scale.


STEP #1. Differentiation:

A holistic personal brand strategy helps you stand

out in a crowded market by highlighting your

unique values and differentiation

from competitors.

STEP #2. Brand recognition and awareness:

A holistic personal brand strategy will increase

your visibility and recognition online and offline,

making it easier for dream customers to recognize

and remember you.

STEP #3. Brand loyalty and advocacy:

A holistic personal brand strategy creates an

emotional connection between you and prospects

helping them to become your dream clients, leading

to increased brand loyalty and advocacy.

STEP #4. Increased sales and revenue:

A holistic personal brand strategy leads to

increased sales and revenue as customers are

willing to pay a premium for a personal brand

they know, like, trust and value.

STEP #5. Employee motivation and retention:

A holistic personal brand strategy also helps

attract and retain talented employees who are

passionate about your personal brand, its values,

and mission. And a team of A-players is worth

gold these days!

STEP #6. Global impact and legacy:

For you as a female coach, cultivating a robust

personal brand holds the remarkable potential to

expand your impact across the globe and establish

a lasting legacy.

With my guidance, crafting an authentic and

impactful brand positions you as a thought leader

and advocate within your field.

This empowers you to connect with a global

audience, share your insights on an international

platform, and participate in meaningful

conversations that will shape the future

of humanity.

Your legacy reaches beyond traditional coaching

boundaries; it resonates through the lives you

touch, the empowerment you ignite, and the

enduring positive change you spark.

Through your personal brand, you emerge as a

catalyst for empowerment, a beacon of inspiration,

and a driving force for transformation on a

global scale.

client love

"Thank you so much Ella! Your input was so incredibly helpful and very insightful. It helped me

refine my personal brand and get a more cohesive feel. You are truly an expert in branding and it is so great

to work with you. I'm so excited to see the impacts of my new brand and can't

wait to share the results with you!!"


JULI BARANIK

Marketing + Automation Consultant

"Thank you so much Ella! Your input was so

incredibly helpful and very insightful. It helped

me refine my brand and get a more cohesive feel.

You are truly an expert in branding and it is so

great to work with you. I'm so excited to see

the impacts of my new brand and can't

wait to share the results with you!!"


JULI BARANIK

Marketing + Automation Consultant

why it failed in the past


1. Lack of Strategic Direction:

In the early stages of your coaching career, you focused primarily on one-on-one coaching sessions without a clear strategic direction for scaling.

Without a holistic strategy, your efforts lack focus and fail to create a cohesive brand identity. This hinders your ability to position yourself as a thought leader or make a lasting impact.

2. Limited Online Presence:

You have a basic website and a presence on social media platforms, but your online engagement is sporadic and inconsistent.

Your limited online presence makes it difficult for you to reach a broader audience beyond your current network that provides you with clients. Potential clients have difficulty finding you beyond your network, which affects your growth potential.

3. Neglecting Personal Branding:

You primarily rely on your coaching certifications and skills to attract clients, neglecting the power of holistic personal branding.

Without a well-defined personal brand, you struggle to differentiate yourself from other coaches and fail to effectively communicate your unique approach and values to potential dream clients.

4. Isolated Efforts:

Occasionally, you attend local networking events but do not actively seek collaborations, partnerships, and strategic personal branding strategies.

By working in isolation, you miss opportunities for cross-promotion, joint ventures, and collaborations that can expand your reach and impact.

5. Time Management Issues:

You dedicate most of your time to client sessions, leaving little time for your own personal growth and strategic planning.

Your lack of dedicated time for personal growth and strategic thinking limit your ability to develop new ideas, refine your coaching approach, and create a broader impact.

6. Unclear Legacy Vision:

While you have a general desire to leave a legacy, you lack a clear vision of what that legacy should look like.

Without a specific vision, your efforts lack direction and purpose. You struggled to align your actions with your long-term aspirations and don´t know what tools to use to make this happen.

7. Limited Marketing Efforts:

You post on social media and share your client success stories, but you lack a consistent content strategy.

Your limited marketing efforts result in sporadic engagement and inconsistent messaging, making it difficult for potential clients to connect with your personal brand.

With time, you may feel frustrated about your limited reach and impact because you know how effective your coaching is and the results your create for your clients.

This is why you need a holistic personal brand strategy that will help you uncover your unfair advantage in the market and how you can stand out and attract a global audience to your mission and vision.


1. Lack of Strategic Direction:

In the early stages of your coaching career, you

focused primarily on one-on-one coaching

sessions without a clear strategic direction

for scaling.

Without a holistic strategy, your efforts lack focus

and fail to create a cohesive brand identity.

This hinders your ability to position yourself as

a thought leader or make a lasting impact.

2. Limited Online Presence:

You have a basic website and a presence on social

media platforms, but your online engagement is

sporadic and inconsistent.

Your limited online presence makes it difficult for

you to reach a broader audience beyond your

current network that provides you with clients.

Potential clients have difficulty finding you

beyond your network, which affects your

growth potential.

3. Neglecting Personal Branding:

You primarily rely on your coaching certifications

and skills to attract clients, neglecting the power

of holistic personal branding.

Without a well-defined personal brand, you struggle

to differentiate yourself from other coaches and fail

to effectively communicate your unique approach

and values to potential dream clients.

4. Isolated Efforts:

Occasionally, you attend local networking events

but do not actively seek collaborations, partnerships,

and strategic personal branding strategies.

By working in isolation, you miss opportunities for cross-promotion, joint ventures, and collaborations

that can expand your reach and impact.

5. Time Management Issues:

You dedicate most of your time to client sessions,

leaving little time for your own personal growth

and strategic planning.

Your lack of dedicated time for personal growth

and strategic thinking limit your ability to develop

new ideas, refine your coaching approach, and create

a broader impact.

6. Unclear Legacy Vision:

While you have a general desire to leave a legacy,

you lack a clear vision of what that legacy should

look like.

Without a specific vision, your efforts lack

direction and purpose. You struggled to align your

actions with your long-term aspirations and don´t

know what tools to use to make this happen.

7. Limited Marketing Efforts:

You post on social media and share your client

success stories, but you lack a consistent

content strategy.

Your limited marketing efforts result in sporadic

engagement and inconsistent messaging, making it

difficult for potential clients to connect with your

personal brand.

With time, you may feel frustrated about your

limited reach and impact because you know how

effective your coaching is and the results your

create for your clients.

This is why you need a holistic personal brand

strategy that will help you uncover your unfair

advantage in the market and how you can stand

out and attract a global audience to your mission

and vision.

why this is different


Time Constraints

You think "I'm already so busy with client sessions and managing my coaching practice. I don't have the time to dedicate to developing a holistic personal brand strategy."

I completely understand your concern about time. My holistic personal brand strategy is designed to integrate seamlessly into your existing routine. It's not about adding more tasks, but about optimizing your efforts.

I'll identify efficient ways to incorporate branding elements into your daily interactions and content creation. By leveraging your unique strengths and story, you'll find that a holistic personal brand strategy enhances your coaching practice without demanding excessive time.

The innitial questionnaire will also save us both time and you will have your strategy ready in 7-14 days to use for your social media, funnels, podcast, courses, and more!

Authenticity

You think "I worry that focusing on branding might make me seem inauthentic or overly polished. I want to maintain the genuine connection I have with my clients."

Authenticity is at the heart of this strategy. I believe that a strong personal brand is an authentic brand.

Through this holistic approach, I'll help you uncover your core values that drive your coaching practice and develop brand assets that are subtle yet highly effective and help you understand how to communicate them authentically and naturally.

Your brand will reflect your genuine passion for helping clients transform their lives.

By aligning your brand with your true self, you'll actually strengthen the connection you have with your clients, as they'll see your commitment to their growth.

Unclear Benefits

You think "I'm not sure how a holistic personal brand strategy will directly impact my coaching outcomes. Will it really lead to more clients and a stronger legacy?"

My holistic strategy is designed to have tangible and meaningful outcomes. By clarifying your unique value proposition and crafting a compelling brand story, mission and vision, you'll resonate more deeply with your target audience.

This resonance translates to stronger client relationships, increased referrals, and broader recognition within your niche.

We'll work together to measure your progress and track how your brand strategy directly contributes to your coaching success and legacy.

Personal Growth Overwhelm

You think "While personal growth is important, I'm concerned that focusing on it might become overwhelming, taking my attention away from my coaching practice."

I recognize the balance you need to strike between personal growth and your coaching responsibilities. My holistic personal brand strategy is actually designed to enhance your personal growth journey, not distract from it.

By incorporating personal growth into your brand strategy, you'll find that the two are intertwined. Your own growth will empower you to guide clients more effectively, and as a result, you'll experience growth in both your coaching practice and your personal journey.

Initial Investment

You think "I'm worried about the financial investment that a holistic personal brand strategy might require. Will it be worth the expense?"

Investing in your brand is an investment in the long-term success of your coaching practice. My strategy is tailored to your budget and resources, and we'll prioritize the elements that will have the most impact.

Think of it as an investment in your legacy—building a strong brand now will attract more clients, speaking opportunities, and collaborations in the future (which can mean 1 day from now or 1 year - all depends on how you use your new brand assets).

I made sure that you have the chance to choose between a full payment and a payment plan so you can better manage your investment.

Lack of Expertise

You think "I don't have the expertise in branding or marketing.

I'm a coach, not a brand strategist."

You don't need to be a branding expert to benefit from this strategy. I specialize in helping coaches like you build authentic and impactful brands. I'll guide you through every step, from identifying your unique strengths to crafting a compelling brand story and how to use it on all mediums online and offline so it feels natural to you.

My expertise complements your coaching skills, ensuring that your brand strategy aligns with your mission and resonates with your target audience.

Fear of Change

You think "I've been doing things a certain way for a while, and I'm nervous about making significant changes to my approach."

Change can be intimidating, but it's also the catalyst for growth. My strategy is tailored to your journey and values. I'll take a collaborative approach, incorporating your insights and preferences into the brand development process.

The goal isn't to change who you are, but to amplify and showcase your unique qualities in a way that attracts your ideal clients and positions you as a thought leader.

Not a Priority

You think "My primary focus is on my coaching skills and helping my clients. Branding feels secondary to me."

Your coaching skills are essential, and my strategy enhances rather than replaces them. Think of branding as a tool to elevate and speed up your coaching reach and impact.

By effectively communicating your expertise and values, you'll reach more clients who align with your mission.

Branding doesn't take away from your coaching; it complements it by ensuring your message resonates with the right people.

Leadership, authority, and a global impact is not created by a 6-figure income (you can achieve that without having a strong personal brand).

Branding helps you build brand awareness and deep loyalty that will get your business through every economic crisis (of which we will see more and more in the future.)

Branding is a level of customer service that will get you priority loyalty from your dream clients even during economical hardships.

No Immediate ROI

You think "I need to see immediate returns on my investment. How can I be sure this strategy will lead to tangible outcomes?"

My strategy is built on both short-term wins and long-term growth.

While my branding strategy fixes major branding and marketing mistakes that you are doing right now, it's also a strategic investment that compounds over time when it comes to your visibility, brand recognition and loyalty.

I'll work with you to set measurable goals and track progress, ensuring you see the benefits as your brand gains recognition, clients increase, and opportunities arise.

It's about creating a lasting foundation for your coaching legacy.

Overwhelm

You think "I already have a lot on my plate, and the idea of adding branding tasks feels overwhelming."

I understand your concerns. My holistic strategy is designed to simplify, not complicate, your journey. I'll guide you through the step-by-step process, breaking down each phase into manageable tasks. We'll prioritize actions that have the most impact, allowing you to incorporate branding seamlessly into your routine without feeling overwhelmed.


Privacy Concerns

You think "I value my privacy and worry that focusing on personal branding might require sharing more about my personal life than I'm comfortable with."

Your privacy is important to me, and my strategy respects your boundaries. Personal branding doesn't mean oversharing; it means crafting a brand that authentically reflects your values and expertise.

I'll work within your comfort zone to highlight the aspects of your journey and experiences that align with your brand story, while still maintaining the level of privacy you're comfortable with.

Cultural Sensitivity

You think "I come from a diverse cultural background, and I'm concerned that a generic brand strategy won't consider the cultural nuances that are important to me and

my clients."

I fully understand and respect the importance of cultural sensitivity since I grew up in a multicultural/multi-religious country myself. My strategy is customized to your unique background and values.

I'll collaborate to ensure that your brand story resonates with your specific target audience and reflects your cultural perspective.

The result will be a brand that is inclusive, authentic, and appeals to a diverse range of your dream clients.

Fear of Standing Out

You think "I'm worried that standing out too much might alienate potential clients who prefer a more traditional approach."

Balancing individuality with relatability is key, and my strategy is designed to strike that balance. I'll craft a brand that showcases your unique strengths while also addressing the needs and preferences of your target audience.

The goal is to attract dream clients who resonate with your approach, creating a meaningful connection without alienating anyone.

Financial Uncertainty

You think "I'm concerned about investing in a brand strategy without a guarantee that it will lead to a stable return on investment, especially considering the ups and downs of my coaching business."

Financial considerations are valid, and my strategy is tailored to change exactly that - ups and downs in your finances.

Having a strong personal brand with authentic brand assets as developed within this holistic personal brand strategy are exactly the things that will bring stability because you will know how to show up consistently and more confidently.

You will feel deeply proud of your personal brand because it will reflect the very essence of who you are and where you want to go.

You will function as a magnet to your dream tribe that will respect and admire you for your leadership and will love to work with you - over and over again.


Time Constraints

You think "I'm already so busy with client sessions

and managing my coaching practice. I don't have

the time to dedicate to developing a holistic

personal brand strategy."

I completely understand your concern about time.

My holistic personal brand strategy is designed to

integrate seamlessly into your existing routine.

It's not about adding more tasks, but about

optimizing your efforts.

I'll identify efficient ways to incorporate branding

elements into your daily interactions and content

creation. By leveraging your unique strengths and

story, you'll find that a holistic personal brand

strategy enhances your coaching practice

without demanding excessive time.

The innitial questionnaire will also save us both

time and you will have your strategy ready in 7-14

days to use for your social media, funnels, podcast,

courses, and more!

Authenticity

You think "I worry that focusing on branding

might make me seem inauthentic or overly polished.

I want to maintain the genuine connection I have

with my clients."

Authenticity is at the heart of this strategy. I believe

that a strong personal brand is an authentic brand.

Through this holistic approach, I'll help you uncover

your core values that drive your coaching practice

and develop brand assets that are subtle yet highly

effective and help you understand how to

communicate them authentically and naturally.

Your brand will reflect your genuine passion for

helping clients transform their lives.

By aligning your brand with your true self, you'll actually strengthen the connection you have with

your clients, as they'll see your commitment to

their growth.

Unclear Benefits

You think "I'm not sure how a holistic personal

brand strategy will directly impact my coaching

outcomes. Will it really lead to more clients and

a stronger legacy?"

My holistic strategy is designed to have tangible

and meaningful outcomes. By clarifying your unique

value proposition and crafting a compelling brand

story, mission and vision, you'll resonate more

deeply with your target audience.

This resonance translates to stronger client

relationships, increased referrals, and broader

recognition within your niche.

We'll work together to measure your progress and

track how your brand strategy directly contributes

to your coaching success and legacy.

Personal Growth Overwhelm

You think "While personal growth is important,

I'm concerned that focusing on it might become

overwhelming, taking my attention away from

my coaching practice."

I recognize the balance you need to strike between

personal growth and your coaching responsibilities.

My holistic personal brand strategy is actually

designed to enhance your personal growth journey,

not distract from it.

By incorporating personal growth into your

brand strategy, you'll find that the two are

intertwined. Your own growth will empower you

to guide clients more effectively, and as a result,

you'll experience growth in both your coaching

practice and your personal journey.

Initial Investment

You think "I'm worried about the financial

investment that a holistic personal brand strategy

might require. Will it be worth the expense?"

Investing in your brand is an investment in the

long-term success of your coaching practice.

My strategy is tailored to your budget and

resources, and we'll prioritize the elements that

will have the most impact.

Think of it as an investment in your legacy—building

a strong brand now will attract more clients,

speaking opportunities, and collaborations in the

future (which can mean 1 day from now or 1 year -

all depends on how you use your new

brand assets).

I made sure that you have the chance to choose

between a full payment and a payment plan so

you can better manage your investment.

Lack of Expertise

You think "I don't have the expertise in branding

or marketing. I'm a coach, not a brand strategist."

You don't need to be a branding expert to benefit

from this strategy. I specialize in helping coaches

like you build authentic and impactful brands.

I'll guide you through every step, from identifying

your unique strengths to crafting a compelling

brand story and how to use it on all mediums

online and offline so it feels natural to you.

My expertise complements your coaching skills,

ensuring that your brand strategy aligns with your

mission and resonates with your target audience.

Fear of Change

You think "I've been doing things a certain way for

a while, and I'm nervous about making significant

changes to my approach."

Change can be intimidating, but it's also the

catalyst for growth. My strategy is tailored to your

journey and values. I'll take a collaborative approach,

incorporating your insights and preferences into

the brand development process.

The goal isn't to change who you are, but to

amplify and showcase your unique qualities in a

way that attracts your ideal clients and positions

you as a thought leader.

Not a Priority

You think "My primary focus is on my coaching

skills and helping my clients. Branding feels

secondary to me."

Your coaching skills are essential, and my

strategy enhances rather than replaces them.

Think of branding as a tool to elevate and

speed up your coaching reach and impact.

By effectively communicating your expertise

and values, you'll reach more clients who align

with your mission.

Branding doesn't take away from your coaching;

it complements it by ensuring your message

resonates with the right people.

Leadership, authority, and a global impact is not

created by a 6-figure income (you can achieve

that without having a strong personal brand).

Branding helps you build brand awareness and

deep loyalty that will get your business through

every economic crisis (of which we will see more

and more in the future.)

Branding is a level of customer service that will get

you priority loyalty from your dream clients even

during economical hardships.

No Immediate ROI

You think "I need to see immediate returns on

my investment. How can I be sure this strategy

will lead to tangible outcomes?"

My strategy is built on both short-term wins and

long-term growth.

While my branding strategy fixes major branding

and marketing mistakes that you are doing right

now, it's also a strategic investment that compounds

over time when it comes to your visibility, brand

recognition and loyalty.

I'll work with you to set measurable goals and

track progress, ensuring you see the benefits as

your brand gains recognition, clients increase,

and opportunities arise.

It's about creating a lasting foundation for your

coaching legacy.

Overwhelm

You think "I already have a lot on my plate, and the

idea of adding branding tasks feels overwhelming."

I understand your concerns. My holistic strategy

is designed to simplify, not complicate, your journey.

I'll guide you through the step-by-step process,

breaking down each phase into manageable tasks.

We'll prioritize actions that have the most impact,

allowing you to incorporate branding seamlessly

into your routine without feeling overwhelmed.

Privacy Concerns

You think "I value my privacy and worry that

focusing on personal branding might require

sharing more about my personal life than

I'm comfortable with."

Your privacy is important to me, and my strategy

respects your boundaries. Personal branding

doesn't mean oversharing; it means crafting a

brand that authentically reflects your values

and expertise.

I'll work within your comfort zone to highlight the

aspects of your journey and experiences that align

with your brand story, while still maintaining the

level of privacy you're comfortable with.

Cultural Sensitivity

You think "I come from a diverse cultural

background, and I'm concerned that a generic

brand strategy won't consider the cultural nuances

that are important to me and my clients."

I fully understand and respect the importance

of cultural sensitivity since I grew up in a

multicultural/multi-religious country myself.

My strategy is customized to your unique

background and values.

I'll collaborate to ensure that your brand story

resonates with your specific target audience and

reflects your cultural perspective.

The result will be a brand that is inclusive,

authentic, and appeals to a diverse range of

your dream clients.

Fear of Standing Out

You think "I'm worried that standing out too

much might alienate potential clients who prefer

a more traditional approach."

Balancing individuality with relatability is key, and

my strategy is designed to strike that balance.

I'll craft a brand that showcases your unique

strengths while also addressing the needs and

preferences of your target audience.

The goal is to attract dream clients who resonate

with your approach, creating a meaningful

connection without alienating anyone.

Financial Uncertainty

You think "I'm concerned about investing in a

brand strategy without a guarantee that it will

lead to a stable return on investment, especially

considering the ups and downs of my

coaching business."

Financial considerations are valid, and my strategy

is tailored to change exactly that - ups and downs

in your finances.

Having a strong personal brand with authentic

brand assets as developed within this holistic

personal brand strategy are exactly the things that

will bring stability because you will know how to

show up consistently and more confidently.

You will feel deeply proud of your personal brand

because it will reflect the very essence of who you

are and where you want to go.

You will function as a magnet to your dream tribe

that will respect and admire you for your leadership

and will love to work with you - over and over again.

about me

ELLA RAY

Holistic Brand Consultant

ELLA RAY

Holistic Brand Consultant

It all started with me falling in love at 6 years old with playing piano, singing,

and dancing to my mother playing and singing old Russian love ballads on the

Accordion during the day.

And in the evening and weekends learning scientific thinking

from my Astrophysicist dad while enjoying the majestic nature and wildlife in our

remote mountain village in Asia (specifically build for the

Astrophysicists families).

Winning a city-wide writing competition (in my second language)

at the age of 12 after moving to Germany with my family, and publishing

my story in mutiple magazines and newspapers I earned my first money.

This opened up a world of passion for writing, storytelling,

and thought-leadership.

Passionate about art and drawing ever since I was 6, I first learned about branding

in an advanced art class and I knew this is my thing. I deepened my knowledge

and skills about personal branding as a recording artist and vocal coach,

voice teacher, and personal brand coach since I am 16.

I expanded my copywriting, editing skills as an editor, translator, and designer in an international multi-million dollar publishing company in Germany for several years while studying empirical Linguistics and Musicology.

After I had my kids, I dedicated my time to deepen my knowledge and expertise in personal style by developing a science-based color analysis method to find the True Color Type of any person of any background or culture (which sets my method apart from the outdated seasonal color analysis).

I officially became a Holistic Brand Consultant in 2022 after designing and coaching

for over 20 years and I decided to share my knowledge and skills with female leaders

as I believe they are the key to a better future and the healing and success of billions of people.

So I want to help you refine and elevate your brand image to

expand into a global brand.

It all started with me falling in love at

6 years old with playing piano, singing ,

and dancing to my mother playing and singing

old Russian love ballads on the

Accordion during the day.

And in the evening and weekends learning

scientific thinking from my Astrophysicist

dad while enjoying the majestic nature and

wildlife in our remote mountain village in

Asia (specifically build for the

Astrophysicists families).

Winning a city-wide writing competition

(in my second langauge) at the age of 12 after

moving to Germany with my family, and

publishing my story in mutiple magazines

and newspapers I earned my first money.

This opened up a world of passion for

writing, storytelling, and

thought-leadership.

Passionate about art and drawing ever since

I was 6, I first learned about branding

in an advanced art class and I knew this is my

thing. I deepened my knowledge and skills

about personal branding as a recording artist

and vocal coach, voice teacher, and personal brand coach since I am 16.

I expanded my copywriting, editing skills as

an editor, translator, and designer

in an international multi-million dollar

publishing company in Germany for several years

while studying empirical Linguistics

and Musicology.

After I had my kids, I dedicated my time

to deepen my knowledge and expertise in

personal style by developing a science-based

color analysis method to find the

True Color Type of any person of any

background or culture (which sets my

method apart from the outdated

seasonal color analysis).

I officially became a Holistic Brand Consultant

and Designer in 2022 after designing and coaching

for over 20 years and I decided to share my

knowledge and skills with female leaders

as I believe they are the key to a better future

and the healing and success of

billions of people.


So I want to help you refine and elevate

your brand image to expand into

a global brand.

.

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