Podcast listeners in the US alone have increased by 51% since 2006.
In 2022, an estimated 177 million of
people in the US have been listening
to podcasts.
Since the pandemic has changed peoples
lives dramatically they needed new ways
to adapt and more and more people listen
to podcasts in their car and on their
mobile devices (74%).
Potential clients build trust much faster
from long-form content like a podcast than they do from short-form content like reels, shorts, tiktoks, and posts.
The only two ways to offer long-form
content is a podcast or a Youtube video.
Both forms, contrary to other social media platforms, are evergreen.
This means that your interview will stay on
Spotify and Youtube forever.
I promote the interview not only on my
website (evergreen) but also on ALL my
social media platforms (Youtube, Facebook,
Instagram, TikTok, Linkedin, Twitter,
Pinterest) in long-form AND short-form
after the release which means that the marketing effect is huge for your
business and brand.
With a current reach of 80K/month across
all platforms my growth rate is at 40% and
my podcast "The Personal Brand Era" is
among the top 30 podcasts (even though
it is only 5 month old - still a baby).
The total value of promotion of that scale
is at $997.